We're here with Joe Coogan from Benelli.

Now, Joe, exactly, what is your title?

Tom, I'm the brand marketing manager for Bonelli, USA. Okay. And, of course, a lot of people know you from all the TV work you've done, hunting all over the place. I mean, it's not really a job, but it's a sure is a good gig. Well, I have to say, I can't complain too much about it. The show is called Manelli on Assignment.

And basically it's doing the things in the field with the writers, the photographers, and the editors that I've come to know in all of the years that I was involved with magazine work and whatnot.

Right, because you and I knew each other way back doing magazine work together.

Yeah, absolutely.

So what we do is we'll go to the field.

We'll field test one of the Benelli USA products, which includes not just Benelli, but also Stoger,

Franke, which is what we're focused on here today.

Right.

Stoger Air Guns, and Stoger, Stoger Air Guns, Uberti, and, of course, Fronky.

Lots of different guns to play with.

So what are we shown here?

What's Frankie been up to?

Franke has, we've taken Fronky through what we call a rebranding.

Basically, we're breathing new life into the brand with

some new product and we've got two over and under shotguns in what we call the instinct line.

And then the semi-auto is an inertia-driven gun that we call the affinity. All of these guns

are available in 12 and 20 gauge.

Okay. Now, a lot of people say Franci, and you hear it a lot of different ways, but Franke is the correct way.

Franke is the pronunciation that's correct. Okay. And, of course, I go way back with the Franke line.

Back, one of Dad's favorite Woodcock guns was the fronkey 48 absolutely and the 48

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