Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

All right so we're going to talk about short versus long-form podcast episodes and which one performs better.

So let me set to the stage here.

Now, for marketing school, I believe we are coming up on seven years now, actually I was looking at one to get seven yeah

it started in July of 2016 so we're coming up now we started this podcast focused on

short-form five-minute episodes because we saw so many people doing these interview episodes

You know in the very beginning like everyone loved it for the first three to four years. It's like we shared everything we knew around marketing

But over time when you do the daily one sometimes you just end up repeating the same thing right?

We got some feedback from people on the reviews and we're like, okay, you know what? We'll show you a different way and so we show them a different way and we just completed two of our reaction videos and these are longer forms about

Let's forget these let's let's not use the word reaction videos. I think they're the wrong type of verbiage just think of it as you're the wrong type of verbiage just think of it as you're the wrong type of

verbiage and long-form episodes our episodes were five minutes on average and now we're

trying 30 plus minute episodes.

Vernacular, longer form or reaction, whatever you want to call it, right?

So point being...

You're to understand from a marketing standpoint, right, when we're breaking

on the stats. Yes, you're right.

Don't never interrupt me again, I'm just kidding.

So we'll go with long form and what Neil is saying.

Look, we want to show you some stats.

If you're on YouTube right now,

...