Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 August 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Short Term SEO Versus Long Term SEO. [00:36] Buying links and blitzing content without a thought about the long game. [01:41] The importance of a long term mindset from the beginning. [02:29] What we can learn from Amazon's strategy of reinvesting and preparation. [03:29] If you neglect the long term, you will inevitably lose money. [04:02] Learning from experience and taking these lessons forward. [04:20] The amazing new capabilities of GPT-3! [05:29] That’s it for today! [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Brian Dean GPT-3 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about short-term SEO versus long-term SEO and which one is better.
1:01.0	So a lot of people like going out there and being like,
1:05.0	I'm gonna buy a ton of links or I'm just gonna go blitz a ton of content.
1:09.6	You know, there's white hat ways of doing short-term SEO SEO2.
1:12.4	I'm gonna acquire a ton of sites
1:13.8	and just through and we directed
	...

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