This is an I-Heart podcast.

Guaranteed Human.

Hey, and welcome to the podcast.

I'm Josh, and there's Chuck, and Jerry's here.

And I just realized that I opened this like a regular episode.

But it's not because Jerry's not really here.

She's here for Dave, who's possessed Jerry,

which makes this a short stuff. That's right. And we are talking about color psychology today.

You put this one together, and I think it's a pretty good one because, you know, it seems sort of

obvious to say that people have reactions to color.

And it is.

But there's a lot more that goes into it beyond just, like, seeing a color and having a feeling, like, where you were raised, what kind of culture you were raised in, maybe how old you are, maybe how you're feeling at the time, specific experiences with that kind of color. And there's a

field that studies this called color psychology. Yeah. So it's an interesting field in that

it's very quickly figured out there's no universality to color psychology because of all of those factors that you just mentioned.

It's a very personal response, but the fact that people do have emotional and psychological

responses to color, which means that it's just totally symbolic to them.

That is worth investigating and diving into.

And then also, there are some broad strokes, especially when you're talking about a large culture,

a bunch of societies that form an even bigger culture,

that you can manipulate to sell things to those people

if you want to using color as a marketer

advertiser.

...