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GEAR:30

Shop Talk: The Ski Monster founders, George & Eric

GEAR:30

BLISTER

Snow, Snowboarding, Arts, Skiing, Gear, Outdoors, Design, Bike, Sports, Technology

4.9 • 844 Ratings

🗓️ 11 December 2020

⏱️ 95 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’ve got another edition of Shop Talk for you, where we talk with folks from one of our Blister Recommended Shops to get their perspective on a mix of topics that range from broadly applicable to all of us, to topics that help us better understand what’s going on in the local community that each shop serves.


Today, we’ve got Eric Gerrmann & George Michaelsen, two friends who started The Ski Monster. You can stop by their very cool shop located at 60 Canal St in Boston, Massachusetts, or you can check them out online at theskimonster.com.


We talk about how George and Eric met; how getting fired - twice! - turned out to be a very positive development; the diverse customer base they serve; why ski shops ought to work to elevate the experience of purchasing all of this expensive gear; and more.

TOPICS & TIMES:

  • How George & Eric met (8:06)
  • Origins story of The Ski Monster (16:19)
  • Avoiding the “race to the bottom” (39:34)
  • Handling negative feedback (48:33)
  • GEAR (54:23)
  • Serving new skiers (58:52)
  • Testing the products they carry (1:08:55)
  • Covid & going “by appointment only” (1:17:12)
  • Wrap up (1:28:54)
  • What We’re Celebrating (1:31:21)

RELATED LINKS:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey everybody, welcome back to Gear 30 on the Blister Podcast Network.

0:11.2

I'm Jonathan Ellsworth, and you can check out everything we're doing and reviewing over

0:16.4

at blisterreview.com.

0:19.9

And I want to just give you a little heads up here.

0:23.3

If for some inexplicable reason you are a listener of Gear 30, but you are not currently

0:29.7

subscribed to our Blister podcast, now would be a really good time to subscribe because

0:36.5

this coming Monday, Bodie Miller is on the podcast.

0:42.0

Yep, Bodie.

0:43.3

And then the week after that, we've got a mystery guest in place.

0:48.3

I'll talk about that person later.

0:50.6

But then the week after that on the Blister podcast, Cody Townsend will be back on for our

0:56.8

second round of reviewing the news. So, you know, on Fridays, you come here for the Gear 30 party,

1:04.6

but on Mondays, things are happening over on our Blister podcast. So subscribe to that thing. And yeah, this Monday,

1:13.5

Bodie, it's going to be a good one. Okay, speaking of good ones, today we've got another

1:18.7

edition of Shop Talk for you, where we talk with one of our Blister recommended shops to

1:24.1

get their perspective on a mix of topics that range from broadly applicable to all

1:29.6

of us, regardless of where we live, to topics that help us better understand what's going on

1:35.6

in the specific local community that each shop serves.

1:40.8

And this is another really good edition of Shop Talk,

1:50.2

and it's really a very fun conversation with Eric German and George Michelson,

1:53.7

two friends who started The Ski Monster.

2:04.2

And you can stop by their very cool shop located at 60 Canal Street in Boston, Massachusetts, or you can check them out online at the ski monster.com. And in this conversation, we talk about how George and Eric met, and that

...

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