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It's a hoot worth the Crimson Trace booth, the folks. It's part of AOB, a big company now that

owns a lot of different brands. One of those is Bog B-O-G during my Jason Dickerson.

What does Bog stand for? It doesn't stand for anything. Not really anything. It actually started

off as Bog Pod, so I can't hit it down the company before that time Battenfeld acquired it,

and we just shortened it up to Bog. He gave us a little more. It's not a Bog Pod anymore.

No, Bog Pod. Well, I still think of it that way. Yeah, and a lot of people still say that,

and I don't correct them too much, because it's nice to see that correlation. Because it was like

a bipod rig at your restaurant, right from on. That's become so much more. Exactly,

bipods, tri-pods, and all that, and it was a really high-quality product. Just one of those

things. It was pretty limited in what it did at that time, and when we rebranded it, it gave us a

lot of opportunity to expand. You can go a lot of different directions for sure. Absolutely.

If nobody knows what Bog is, it can be anything. Right, yeah. Bog Pod is pretty limiting,

I mean, in terms of sense. I mean, people have been able to pull that off over the years

of different brands, but why not give it make it easier for you? I guess originally bipod,

but now it seems like they're mostly tri-pods. Correct, yes, yes. Sounds right, and you got this

tri-pod rig with a clamp on it that you can clamp your rifle into. I mean, the things are so

sturdy now, you can put your rifle and clamp it on and walk away from it. Correct, yeah, so it's

called the Deathgrip, and when we rebranded this in 2019, kind of a new packaging, new,

obviously a new name, new look, feel, all that, and the Deathgrip was a big part of how we launched

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