Experts say that pumpkin spice, as we all know, completely owns the fall.

Yeah, absolutely.

I crave it now.

It's Brooke and Jeffrey in the morning, but there's a new seasonal obsession that's taken over the summertime.

Is it not margaritas?

It's not margaritas, no.

It is super sour talking about pickles.

Yay, team pickles.

That is a summer flavor.

For sure.

They've like taken over the world, I feel like the flavor.

In the last three years alone, pickle products have increased by 180%.

And that includes pickle popcorn, pickle pretzels, pickle protein bars, pickle flavored hummus, and even frozen pickle pizza.

Wow, why do I kind of want to bite in that?

Why do I hope you heat it up before you eat it?

Well, yeah, the way Jeff described it.

Retailers are noticing the demand for the product starts around early May,

and it lasts all the way through the end of August. Oh, so it is seasonal. This is not like

pickles in general. Yeah, it's gotten so intense that a food trend forecaster officially admits

pickles have become summer's main character. Let's go. I'm sorry, that's your job title? Food

trend forecaster. Yeah. Okay. So which product pushed it over the edge to make it the food of the summer? Apparently it's when the company's smoothie king teamed up with Grillo's Pickles to create a pickle smoothie. That does sound refreshing. That's it. I just. I love it. So brighty. Yeah.

That's what did it. So much sodium. Yep. So basking the juices, Mr. Pickle, your time is now. Yay. But the sound of summer is still Jake's voice, as he tells us the shock collar question of the day. I mean, it's still Jake's voice. Hey, oh, hit the drums out. That was good.

...