Sheryl O’Loughlin: On Building a Mission-Driven Life
Good Life Project
Jonathan Fields / Acast
4.5 • 3.4K Ratings
🗓️ 22 May 2017
⏱️ 73 minutes
🧾️ Download transcript
Summary
Guest: Sheryl O’Loughlin, the former CEO of Clif Bar, Co-founder of Plum Organics and author of Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. Sheryl is currently CEO of REBBL super-herb beverages.
Story: A rising star in the marketing world, Sheryl left a career in a mega-corp to join them fledgling CLIF Bar. She eventually rose to CEO, introducing the Luna Bar, before leaving to found her own company, Plum Organics.
While that business took off, the demands of the job, along with the collapse of a family business led to relentless stress that opened the door to a devastating eating disorder. After an "intervention" from friends and a long road back, she stepped back in to head up mission-driven beverage company, REBBL, but now with a different lens on work and life.
Big idea(s): It's not enough to build a business or brand, you also need to find a way to honor your health and relationships along the way.
Current passion projects: Her new book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart, enjoying life in Santa Rosa, CA and loving my 16 and 13-year-old sons and wonderful husband of 20 years.
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Transcript
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| 0:00.0 | We have got to separate our self-worth from the worth of the company. |
| 0:07.5 | 95% of businesses fail. |
| 0:09.9 | It's part of what that journey can be if I call an in-app, but it's not a journey walking |
| 0:15.3 | down a joyful path. |
| 0:17.3 | It goes up, it's down, it is an adventure. |
| 0:20.8 | But that to me at the end of the day is that's what it's about. |
| 0:24.2 | It's this experience in life that you had the frigging courage to do that so many people |
| 0:30.2 | don't. |
| 0:31.2 | You did it and you have a story to tell. |
| 0:38.3 | So imagine going to interview for a job at a new company and being greeted not by any |
| 0:44.3 | people, but by a couple of dogs wandering around, finding your way into the main area where |
| 0:49.7 | all the employers are hanging out in front of a massive rock climbing wall. |
| 0:54.4 | And then one of the co-founders comes and greets you with his four year old daughter on |
| 1:00.1 | his hip. |
| 1:01.1 | That was the experience of Cheryl Loughlin who ended up joining Cliff, the company that |
| 1:06.0 | makes Cliff bars and then launching the Loonibar and becoming one of the people that then |
| 1:12.2 | ran the company, heading it up and growing it to this really substantial size company |
| 1:17.4 | before splitting off on her own and starting her own company called Plum Organics, which |
| 1:22.8 | she then along with the partner grew into this tremendous, tremendous business and then |
| 1:28.1 | sold it. |
| 1:29.7 | Now along the way, it sounds like this is, you know, a tremendous series of success stories, |
| 1:33.7 | but there was a lot of stuff that was happening behind the scenes. |
... |
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