Hey everyone, it's Michael Shermer, and it's time for another episode of the Michael Shermer show, but this is a new addition to our programming.

This is going to be called Shermer Says.

These are solo commentaries on current events, and if things go according to plan, we'll be doing these once a week or so.

Maybe more, maybe less depending on travel and other commitments like getting the

next issue of Skeptic Magazine out. Like, here it is. Just came out on science expertise

and expertise in general and why there's so little trust in that. It's just a general

commentary to get us started here on this very subject of why we're doing this,

is that the media landscape has changed a lot since we started Skeptic Magazine in 1992.

You know, there were just all the major television networks, and if you had something to promote,

you had to go on one of those new shows or talk shows, and there weren't that many of them,

and there was virtually no online presence at all. All that's changed. I find that when we publish something or

release it online digitally, it doesn't get as much traction as it used to for the length of time.

That is to say, as a quarterly publication,

you know, we could have weeks or months of debate about particular subjects that we've

talked about in the magazine or in my monthly column for Scientific American, which I wrote

for 214 consecutive months, 18 years. And when one of those came out, it would generate debate and

conversation for weeks. And then toward the end, you know, for days. And now I find when I

publish like a blog post or an op-ed somewhere and I repost it online, you know, it gets traction

for maybe a couple hours. You know, so the, it's not the

attention span of readers so much as the competition for content. There's just so much great

content now to compete against that the printed word alone is not enough. So that's why we're doing

this. That is more video and audio content.

...