On this episode of the playbook, I have Shelly Zales, CEO of Female Quotion,

and we are going to talk about how our differences are our greatest strength and what the three different

key buckets are in order to address equality issues today in every organization.

Join me for all this and more on The Playbook.

This is Entrepreneurs The Playbook, where each week I bring you some of the greatest

athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook

to success and what made them champions on the field and in the

boardroom. I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melter with entrepreneurs the playbook and I think I've found a person more connected than me. That's right, Shelly Zallis, the CEO of Female Quotient.

And we're going to get down and dirty about some sensitive topics,

I think, and I hope I don't get in too much trouble

because I have the best intentions with three daughters

in a wife.

But I think you're sitting in an extraordinary place as an entrepreneur.

The biggest issue that I see as an entrepreneur is not global warming or any of the other issues.

It's simple quality.

And the differentiator right now that I see

inequality is between men and women.

And it's so confusing.

There's so many different variables, legalities, emotions.

And I feel as a CEO, myself, stuck half the time that I feel like I don't know what to do. Can you help me shed some light on as an

entrepreneur some of the critical business issues that we face and how we can resolve

...