Shein’s secret sauce: How the retailer has exploded in the U.S. using a key trade loophole 12/1/23

TechCheck

CNBC

Management, Cnbc, Tech, Faang, Investing, Business, Disruptors, Technology

4.5 • 66 Ratings

🗓️ 1 December 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shein has taken America by storm. Soon, it could take Wall Street too, as it files for an IPO. Its presence in the U.S. has exploded, as it partners with some of the hottest American retailers and tries to put labor worries to rest. This week on Tech Check, we dig into Shein’s secret sauce, as it eyes Wall Street next.

Transcript

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0:00.0	Chinese founded fast-fashioned retailer, Sheehan has taken America by store.
0:07.0	I have a big box full of Sheehan accessories.
0:10.0	I have a giant Sheehan how y'all see this box.
0:13.0	It's literally so heavy.
0:15.0	Oh, hurry.
0:17.0	Okay, my gosh.
0:19.0	And soon it could take Wall Street by Storm 2 with an IPO.
0:22.0	She and has filed confidentially to go public in the United States.
0:26.0	Its presence here in the U.S. has exploded over the last year
0:29.0	and it's partnered with some of the hottest American retailers.
0:32.0	Sheehan teaming up with Forever 21. with some of the hottest American retailers.
0:32.7	Sheehan teaming up with Forever 21.
0:35.4	And tried to put labor worries to rest
0:37.2	by inviting American influencers
0:39.0	to take a look at Chinese factories themselves.
0:43.0	Absolutely amazing.
0:45.0	All of that has fueled explosive growth.
0:51.0	The on-demand fashion retailer last valued at 66 billion dollars. It's
0:55.4	really taken the US by storm. It's a threat to other retailers. This week on
0:58.9	Tech Check we dig into Sheeans Secret Sauce. As at Eyes Wall Street next.
1:04.4	Sheen is a polarizing brand.
1:11.8	Love for its discounts by some. I've got so many Q pieces for a great price.
	...

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