Get gram-worthy style with the latest influencer collections to land on boo-hoo with clothes for the everyday and an extraordinary day hand picked by your Fave influencers.

Now that's the opening line of Boohoo's Influencer collection, a classification they chose for the items

that were specifically chosen by influencers who support and work for the brand.

Like so many other fast fashion companies, Buhu relies on their social media stars to spread the

word about them and sell their products to the masses.

In one year alone, the company spent about 80 million euros on its influencer marketing campaign and it shows.

It seems everywhere you turn from Instagram to Snapchat to Tik-Toc you can't escape beautiful women,

often of all shapes and sizes, excitedly opening their boxes

from their favorite company.

Smiling ear to ear, they show off their new goodies, ensuring you that the clothes, shoes,

jewelry, and basically everything you could ever dream of. ensuring you'll

that the clothes, shoes, jewelry, and basically everything you could ever dream of

were just the cutest things you'll ever see and came from a company with a stellar

reputation. At first glance, this all seems wonderful, but when you look a little closer you realize something.

This sudden blitz of influencer marketing on all of the most used social media platforms is designed to distract you from what is truly

going on behind the scenes. After shocking revelations of Boohu's horrific treatment

of their employees came to light showing the world just how little the company took care of their employees came to light, showing the world just how little the company took care

of their employees' safety or their financial well-being,

many influencers began to jump ship.

But the company was smart.

They assured their people that they were working to fix the issues,

and they relied on the dwindling income from cash-strapped brands to convince their

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