Shein’s disastrous brand trip, the future of influencing, and the ethics of fast fashion (w/ Aja Barber!)
There Are No Girls on the Internet
iHeartPodcasts
4.1 • 907 Ratings
🗓️ 4 July 2023
⏱️ 53 minutes
🧾️ Download transcript
Summary
Fast fashion retailer Shein’s brand trip didn’t quite go as they planned. They sent a group of influencers to China to tour their facility after a bunch of bad press, but now those influencers are facing backlash themselves, and renouncing their partnership with Shein. The whole thing raises questions about the ethics and harm of fast fashion, as well as the influencers who shill for it.
Aja Barber wrote the book on consumption. She explains why it’s about more than just Shein.
Aja is the most stylish person I know! Follow her on Patreon for sustainable style insights: https://www.patreon.com/AjaBarber
Check out Aja’s book Consumed: https://www.ajabarber.com/book
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Transcript
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| 0:00.0 | All of a sudden, everyone's an expert because a brand has, like, flown you first class to, like, tour their facilities. |
| 0:06.7 | Like, come on. |
| 0:13.6 | There are No Girls on the Internet as a production of IHeart Radio and Unbossed Creative. |
| 0:21.6 | I'm Bridget Todd, and this is there are no girls on the internet. |
| 0:27.4 | Lately, folks have been having conversations about our consumption habits and the internet. |
| 0:32.9 | Like, should we really be fawning over the Kardashians' over consumption on social media? |
| 0:39.1 | And for a hot second, |
| 0:45.2 | de-influencing was a thing, where, rather than telling you to buy more stuff, influencers actually told you what stuff not to buy. Until that is, the whole thing was kind of co-opted by brands, |
| 0:51.8 | who were basically like, yeah, girl, de-influence, don't buy this stuff, |
| 0:56.1 | buy our stuff instead. And of course, those fashion halls where people on TikTok show off |
| 1:02.0 | bags and bags of stuff they bought from fast fashion retailers. Now, it is impossible to talk |
| 1:08.8 | about fast fashion without talking about she-en. |
| 1:12.0 | Pronounced, she in trouble for those TikTok videos, as Madison Malone Kircher put it at the New York Times. |
| 1:19.4 | Sheen clothes are cheap, suspiciously cheap. |
| 1:23.3 | Cheap enough that it makes you think, how could this dress really only cost $6? |
| 1:30.1 | Well, if a slew of recent reports are any indication, the answer is forced labor, human rights violations, stealing |
| 1:36.0 | designs, gamifying our online shopping habits, wreaking havoc on our environment, and selling us |
| 1:41.3 | clothes full of chemicals that make us sick. Last year, WIRE did a great |
| 1:45.5 | investigative deep dive about the toll that all of this takes on both the people who make Sheehan's |
| 1:50.0 | clothing and the people like us who buy it. And there's another thread to this web too, |
| 1:55.6 | influencers, the people who go on social media and chill for brands online for profit. |
| 2:13.8 | So given all this, all of this harm, can influencers, many of whom talk a big game about causes like supporting women or championing the environment, can they ethically hype up fast fashion retailers? |
... |
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