SHEIN's Community-Driven Fashion: From Trendsetters to Influencers | Playbook

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 5 September 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s episode of The Playbook, I had a conversation with Peter Pernot-Day, the US Head of Strategic Communications at SHEIN. We discuss SHEIN's innovative approach to fashion, community building, sustainability, transparency, and the importance of direct engagement with customers. SHEIN’s unique approach to connecting with their customers utilizes AI technology, which is something I urge entrepreneurs to fully embrace in growing their business. Learn more about SHEIN: https://us.shein.com/

Transcript

Click on a timestamp to play from that location

0:00.0	This is The Playbook.
0:06.0	Welcome to The Playbook, a special guest today, Peter Pinot Day.
0:10.0	He is the U.S. Head of Strategic Communications
0:13.0	at one of my favorite companies,
0:15.0	but especially a favorite company of my three daughters
0:19.0	and my wife.
0:21.0	That's right, we have the U.S. Head of Strategic Communications
0:25.0	of Shien.
0:27.0	Welcome to The Playbook, my friend.
0:30.0	David, it's so good to be with you all,
0:32.0	and thanks for having us on.
0:33.0	I'm glad to hear that your family are fans and Shien.
0:36.0	Yeah, it's so funny because I started the Playbook
0:39.0	and the Sports Entertainment World.
0:41.0	So my family was not as having three daughters.
0:45.0	I do have a 13-year-old son now.
0:47.0	They just were not very excited when I had the Hall of Famers on.
0:50.0	You know, it was really interesting.
0:52.0	Every once in a while we'd get Cameron Diaz or someone.
0:55.0	But they weren't big fans of the Playbook.
0:57.0	And I always know where the mindset of my family is
1:01.0	by when I have a guest that they get super excited about.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Meltzer, Entrepreneur.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Meltzer, Entrepreneur.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.