This is the Guardian.

Today, when fast fashion gets supercharged, what are the consequences?

We chart the rise of the Chinese clothing brand, Shien.

If you were in my studio right now, there is a desk covered in pieces of paper that have different

watercolour paintings all over them. Some are big, washy backgrounds and some are

little small kind of more motive things. Nixie Killick is a fashion designer who's based in Melbourne,

Australia. I start off painting those and then I digitally remix them on the computer so they

become the whole other layer of dimension and kind of another jigsaw puzzle. Nixie comes from a really

creative family. She grew up in the circus and as a child she says she was mesmerised by the colorful

costumes that the performers wore. Today she creates psychedelic acid bright jackets and dresses,

hoodies and tights that have been worn by celebrities including Lady Gaga and Seah. And at festivals

like Coachella, her designs just pop. I think I have a lot of people with her reactions are like,

oh I've always said no I couldn't with her, I couldn't with her, I couldn't with her and then they

were and they go oh my god I feel amazing. She labors over each design for months, first painting

intricate patterns by hand and then transposing them to fabric. Then she builds in an interactive

digital element. One of the most popular things is a biker jacket and skirt set and yeah it's a

compilation of my paintings and augmented reality targets, point and shoot your phone at the target

and it will activate an animation that will play in the metaverse and mixed reality in between you

and the piece. Each piece is so distinctive that Nixie thought they couldn't be copied. So she was

surprised one day recently when a fan sent her a link to address that was for sale on the website

of the Chinese fashion company Shea and it looked weirdly similar to one of hers. And I checked

the link and thought oh wow what and it was so heartbreaking I kind of had it was just that it's

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