Shein accused of breaking EU sales laws
Marketplace All-in-One
Marketplace
4.8 • 1.3K Ratings
🗓️ 27 May 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
From the BBC World Service: The EU Commission has accused Chinese fashion retailer Shein of using illegal commercial practices to mislead customers. Plus, Taiwan Semiconductor Manufacturing Company is expanding its presence in the U.S., as President Trump looks to boost the economy with more tech manufacturing.
Transcript
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| 0:53.7 | It's about keeping |
| 0:54.4 | everything secure. The European Union is turning up the heat on Sheen. Hello, this is |
| 1:01.5 | the Marketplace Morning Report and we're live from the BBC World Service. I'm Leanna Byrne. Good morning. |
| 1:07.2 | So the European Union is warning the Chinese fast-fashioned giant Sheen. |
| 1:11.7 | It could face fines over practices. It says breaks its laws. |
| 1:16.1 | An investigation by the bloc's consumer rights watchdog says the platform was using pressure tactics like fake discounts to drive sales. |
| 1:24.2 | The BBC's Katie Silver has been looking into this. Hi Katie. |
| 1:30.0 | Hi. So what exactly has the EU accused Sheen of doing? And what do this investigation find? It was a launch in February |
| 1:35.0 | this investigation. And the EU claims that consumers are confronted with a broad range of |
| 1:39.9 | practices when they shop on Sheean that breach EU law. To give you an idea, they include, for example, |
| 1:45.9 | fake discounts, false purchases with deadlines to push consumers to make impulsive choices, |
| 1:52.2 | also misleading information about the sustainability of its products. They also include things |
| 1:56.4 | like deceptive product labels, the fact that contact details are hidden, and they've also called on |
| 2:01.7 | Sheehan to improve its product reviews and ratings sections. So these breaches, they sound |
| 2:07.2 | pretty serious, so what kind of fines are we talking about if they don't cooperate? I don't |
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