SheerLuxe Success Stories: Whitney Bromberg Hawkings, Founder of FLOWERBX
SheerLuxe Podcast
Mia Luckie
4.4 • 1K Ratings
🗓️ 8 February 2018
⏱️ 34 minutes
🧾️ Download transcript
Summary
It was her former boss who inspired Whitney Bromberg Hawkings to launch Flowerbx after years of strict instruction to only send out bunches of single stem blooms to clients.
That former boss was Tom Ford, no less, for whom Whitney worked as his former PA before working her way up to Senior Vice President of Communications at the designer's eponymous label.
Less than three years on and Flowerbx is one of the biggest, and certainly the chicest, online flower companies in the world.
With clients including Jimmy Choo, Bottega Veneta, Dior and of course, Tom Ford himself, and investment from the likes of Net-a-Porter Founder Natalie Massenet, Whitney is the woman making flowers sexy.
- What led her to launch Flowerbx
- How she revolutionised a traditional service
- Why hard work is the key to success
- How to scale a business across Europe
- The importance of a supportive partner
- Why sticking to her business model was imperative
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Transcript
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| 0:00.0 | It was her former boss who inspired Whitney Bromberg Hawkins to take the leap and launch |
| 0:04.5 | Flower Box in 2016, after years of strict instructions to only send out bunches of |
| 0:10.0 | single stem flowers to clients. That former boss was Tom Ford, no less, |
| 0:14.2 | where Whitney worked as the designer's assistant |
| 0:16.4 | and then worked her way up to become senior VP of communications |
| 0:19.8 | and his eponymous label. |
| 0:21.0 | It was a leap that has paid off and the online flower delivery |
| 0:23.8 | service has clients that include Jimmy Chu, Christian Deo, and of course Mr Tom Ford |
| 0:28.8 | himself with a booming business the fashion industry on speed, and investors that include Netaporte |
| 0:34.5 | founder Natalie Masine, we are thrilled to be talking to the woman who has made flowers |
| 0:39.2 | sexy. Welcome to the Sherlock success stories. In each fortnightly episode, we delve into the stories behind some of the most successful entrepreneurs and careers we've seen. |
| 0:48.0 | A very warm welcome, Whitney, to your Sheerlark's success story. |
| 0:52.0 | I am so thrilled to be here and I'm such a fan of Shir Lux. |
| 0:56.0 | That's so lovely to hear. |
| 0:57.0 | And as much as I'd like to talk about that for the next hour. |
| 1:00.0 | Let's talk first about your first job. Because first job was working for Tom Ford as his assistant |
| 1:07.2 | I read that you dreamt of a career editing French vogue |
| 1:11.4 | Why was being an assistant, the smart move? |
| 1:14.0 | Well, I studied French literature at Columbia University in New York and with my graduation money, |
| 1:21.0 | which I thought was a fortune at the time I was going to move to Paris |
| 1:23.9 | and start working for French vogue there was that was my plan A and there was no |
| 1:27.5 | plan B unfortunately French vogue wasn't hiring so that was the one caveat to my future career at a fashion magazine. |
... |
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