Before we start today's podcast a quick heads up on Sheerlucks's VIP club.

From restaurants, bars and hotels to beauty, wellness and shopping

Sheerlucks partners with some of London's best destinations and hottest brands to bring its VIP's exclusive monthly offers.

So why not sign up? It'll cost you just £5 a month or £50 for the year.

Use your card once or twice and you'll have made that amount

back in no time. For more information visit Sheerlarks VIP.com. A business woman who has become a by word for beautiful fragrances, Joe Malone,

MBE is a legendary perfumer who started her Joe Love's Perfume Line five years after leaving

her eponymous brand. From humble beginnings, setting up a skinclared clinic in her London home,

she soon became unable to keep up with the demand

and launched her first brand,

Jomeau in London in 1994,

quickly gaining global cult status.

She sold the business to Estelle Lauder

in 1999, staying on as creative director.

After her departure from the business in 2006,

her passion for fragrance never ceased,

and almost 20 years on she is still at the forefront of the beauty industry,

with a brand that focuses on quality ingredients. She has been described as an English

scent maverick and famously once said, my nose is like my paintbrush.

Welcome Joe Malone to your Sherlock's success story.

Thank you.

It's so thrilled to be here.

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