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SheerLuxe Podcast

SheerLuxe Success Stories: Cassandra Stavrou, Founder Of Propercorn

SheerLuxe Podcast

SheerLuxe

Society & Culture

4.31.1K Ratings

🗓️ 6 August 2018

⏱️ 34 minutes

🧾️ Download transcript

Summary

Leaving a graduate job in advertising to work in a pub and live with your mother doesn’t sound like an obvious start for success, but that’s exactly what Cassandra Stavrou, Co-Founder of Propercorn did. Spotting a gap in the market for healthy-yet-tasty popcorn, Stavrou launched her business in 2011; a brand now synonymous with exotic flavours and standout packaging – with a team of 40, a business turning over £13m a year and sales of popcorn at 3m bags a month. Listen now to discover what led Stavrou to create the ingenious snack, how she saved the money to make her dream a reality, the secrets behind Propercorn's unique flavour combinations and the ways she ensures the business stays ahead in such a competitive marketplace – including what's coming up next for the foodie-favourite brand.

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Transcript

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0:00.0

Before we start today's podcast a quick heads up on Sheerlucks's VIP club.

0:05.0

From restaurants, bars and hotels to beauty, wellness and shopping

0:09.0

Sheerlucks partners with some of London's best destinations and hottest brands to bring its VIP's exclusive monthly offers.

0:17.0

So why not sign up? It'll cost you just £5 a month or £50 for the year.

0:22.0

Use your card once or twice and you'll have made that amount

0:24.6

back in no time. For more information visit Sheerlarks VIP.com. Leaving a graduate job in advertising to work in a pub and live with your mother

0:39.2

doesn't sound like an obvious start for success but that's exactly what Cassandra Stavru, co-founder of

0:45.1

Propercorn did spotting a gap in the market for healthy yet tasty popcorn, Cassandra

0:50.4

launched her business in 2011.

0:53.0

Today, it's a brand now synonymous

0:55.2

with exotic flavors and standout packaging.

0:58.0

With a team of 40, a business turning over

1:00.8

over 13 million pounds a year and sales of 3 million popcorn bags a month.

1:06.2

Cassandra, welcome to your Sheerlucks success story.

1:09.6

Thanks for having me.

1:11.1

So let's start at the beginning. You were pretty young when you started the business but

1:15.8

what was your history before advertising yeah went to uni what did you read at uni law it was a

1:21.7

choice between fine art which I was really passionate

1:24.6

about or law which I think coming from a Greek family it was sort of a good degree to

1:28.9

do and I reluctantly did law and then regretted it as soon as I started.

1:33.0

And actually, it's probably one of the only regrets I have

1:35.8

is not sort of following my passion and studying art.

...

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