Before we start today's podcast a quick heads up on Sheerlucks's VIP club.

From restaurants, bars and hotels to beauty, wellness and shopping

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So why not sign up? It'll cost you just £5 a month or £50 for the year.

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back in no time. For more information visit Sheerlarks VIP.com. Amber Vensbox is a former personal shopper who monetized a fashion blog and in the process sparked a retail revolution.

Frustrated that her blog was generating sales for retail. in the process sparked a retail revolution.

Frustrated that her blog was generating sales for retailers,

but not for her, Amber and her then boyfriend

launched reward style, a monetization solution

for retailers and content creators. From a one woman. a influences, generating 1 billion US dollars in sales for its 4,000 retail partners and over half a million brands.

An industry disruptor in every sense of the word.

Amber, welcome to your Sherlock's success story.

Thank you so much for inviting me.

So back to the beginning.

What are your first memories of being interested in fashion?

Actually a really early age.

My mother always dressed me head to toe starting in elementary school.

So first grade, I remember her having, you know, matched the hair bow and having the little kids

hand painted by my aunt who was an artist to like match my shirt and I think I

realized really early that my outfits actually could get me attention in a way that my personality didn't.

And so I was always a very reserved child, but my teachers were always super interested in my

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