Shed Defender - The 7 Year Overnight Success and How You Can Do the Same

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 September 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shed Defender went from 1 order a week to hundreds of orders a day. But the story didn't start there. For years, Tyson Walters had been trying to perfect an idea he had to help dog owners with shedding so they could sweep less and cuddle more with the dogs they love. In this episode, Tyson and his sister-in-law Casey Walters share invaluable lessons for entrepreneurs, new companies, startups, and e-commerce brands. I'm so excited to share it with you.

Links and Resources:

Visit the Shed Defender website: ShedDefender.com

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Transcript

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0:00.0	Recorded at the Scale Fast Studios.
0:14.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:19.7	This is The Story behind the brand with your
0:22.9	host, Ramon Vela. All right. Thank you, everybody. This is Ramon Vela from the story behind the
0:29.0	brand and we're at the Scalefast Studios doing a podcast recording. We have today with us,
0:36.5	Casey and Tyson Walters, who are from Sheddefender.com,
0:41.4	and they're going to share with us their entrepreneurial journey, what it takes to start a brand,
0:47.1	to create a great product that people love, and really kind of hear the stories behind that.
0:51.9	So without further ado, I want to introduce you guys. So
0:55.8	welcome to the podcast. Thanks for having us. So you guys have this fantastic product that
1:03.6	it's so visual in the sense that the moment I saw it, I thought, wow, this is pretty cool. I wanted
1:10.6	to know more about it. I thought it was cute. I thought it, I thought, wow, this is pretty cool. I wanted to know more about it.
1:11.7	I thought it was cute.
1:12.7	I thought it was adorable.
1:15.0	And if I had a doggy, I would love to get this product.
1:19.0	Unfortunately, I don't.
1:20.2	But it was just a great product.
1:22.0	And so why don't we introduce the audience to your product?
1:27.8	Tell us a little bit about the product that Shed Defender provides.
1:31.6	So the Shed Defender is a onesie.
1:34.8	You put on your dog before it comes in the house or the car or, you know,
1:39.6	parents' houses, family houses, friends' houses, anywhere you go, that contains the hair
	...

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