VESICA - How to Make the Customer the Center of the Story

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 September 2018

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Serial entrepreneur Alex Gobel and his team saw a gap in the Luggage Industry for affordable luggage. But instead of focusing strictly on the product, they wanted to empower people to go travel by making it fun & exciting. So he did something different, he made the customer the Hero of the story, not the luggage. In this episode, you learn the inside entrepreneurial story of how he and his team went about building a new brand that's revolutionizing the Luggage Industry. He discusses technology choices, sales, marketing, mistakes made along the way, and how to keep the focus on the customer. Links and Resources: Visit the Vesica website: www.VESICA.com I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Transcript

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0:00.0	Recorded at the Scale Fast Studios.
0:14.3	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:19.7	This is The Story Behind the Brand with your host, Ramon Vela.
0:32.7	Hey everybody, this is Ramon Vela from The Story Behind behind the brand podcast and we've got another episode for
0:38.8	you today before i begin i want to thank our sponsor scale fast who is an awesome e-commerce platform
0:46.0	we'll tell you guys a little bit more about them a little later but definitely check them out as
0:50.0	scalefast dot com in the meantime we've got a great today. We've got what I like to say is an
0:55.8	entrepreneur's entrepreneur. He started several brands, one of which is jammipack.com and his newest brand,
1:02.3	vesica.com. And I'd like everyone to really give a great welcome to Alex Goble. So appreciate
1:08.7	you coming here. Absolutely. Thanks for having me. All right. It's a pleasure to be part of your
1:12.1	podcast. And so I understand that you've got a flight. You're now living in Denver and we really, really
1:18.0	appreciate you coming down for this. We hope it really works out. No, I'm glad you can squeeze me in,
1:22.5	make some changes. So thank you so much. So I really want to delve in. I want to have this really great authentic conversation with you. I love to talk not only about what you're working on now, but also just your life in general as an entrepreneur. One of the things that we like to do here is just kind of share information about what it is to be a founder, to be an e-commerce person within these e-commerce brands. And then we want to know a little bit
1:45.2	about the product and why people love these kind of products. So let me ask you this. So before we
1:49.7	start talking about Vesica, which I know is your newest baby, tell us a little bit about how you got
1:54.4	started in e-commerce, you know, in general. Yeah. So we started a company called Jammie Pack about
1:59.9	eight years ago. So myself, another partner
2:01.9	named Johnny. And so we really kind of didn't know where we were going, right? We were 20 years old.
2:06.2	He was, you know, 28, I believe at the time. And we built a product that we thought the marketplace
2:11.8	needed. So there was, this was before Beats Pill. You know, and, you know, we were targeting
2:16.7	towards snowskate, surf.
2:18.4	That's kind of where my background is.
	...

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