Shaping Brand Perception: Marc Viale on Building a Successful Market Identity

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 12 June 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the ever-evolving landscape of marketing, the journey of Marc Viale serves as a compelling case study in the intersection of innovation, authenticity, and the power of brand storytelling. With over three decades of experience, Viale's insights shed light on the critical importance of understanding consumer behavior and the nuances of brand perception.

Transcript

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0:00.0	Well, you know, not to be corny or anything, but, you know, I've always felt you must cultivate your gardens, which is a Voltaire will aid reference that you always have to keep growing and, you know, sort of learning. And that's the garden part, right? So sewing those seeds, you know, making sure that you're growing, making those cultivate your garden beds.
0:25.0	And, you know, so now today's marketer is it's AI.
0:29.6	You have to learn about AI and how you can actually use it to do your job.
0:34.3	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:40.0	unravel the intricacies of thriving businesses.
0:43.0	I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,
0:47.8	and secrets that have propelled entrepreneurs and business leaders to success.
0:55.5	I am so happy to have Mark Viali here.
0:58.9	Mark, you've been so patient with me as I'm making the transition suddenly out of necessity
1:05.8	from Zoom to Riverside.
1:07.7	And I'm really thrilled to have you here.
1:10.1	You have had an extensive career in growth
1:12.2	marketing, demand performance revenue, any of those words, adjectives that you want to use when it
1:19.0	comes to different sides of marketing. I've been primarily on the organic side. So diving into this
1:24.6	conversation is going to be really great for the audience and for myself as well.
1:29.5	And I wanted to start with thanking you for growing The Real Real, because I remember my daughter's now 17 when she was an infant.
1:38.6	The Real Real was a go-to for me and for all of the, leading into her childhood, where I knew I could come
1:44.8	and trust the brands I was looking at, trust the deals I was going to get, and know that
1:49.5	they were authentic and that they were well picked and chosen. So thank you for being here.
1:55.5	And let's dive right in. Yeah. Thank you for having me. Of course. So I'd love to hear a little bit about how you
2:03.7	got into the marketing space. Were you always interested in learning how brands tick and what
2:10.3	worked to grow their audiences? Yeah, I sort of had an abnormal entry into marketing.
	...

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