"So, the irony is that meat that people are so obsessed about their cat needing… Yeah, in the wild cats needs meat because in the wild, that meat is a source of the nutrients that a cat needs. But on a commercial bag of pet food, those nutrients, those core key nutrients that the cat needs, they're not coming from the meat, they're coming from the pre-mix that is largely a synthetic mix of vitamins and minerals that have been lost from the meat." – Shannon Falconer

Shannon Falconer is the CEO and co-founder of Because, Animals,  a pet food company that is making cultured meat for our cats and dogs. Their first cultured meat product, Harmless Hunt Mouse Cookies for Cats, will be on the market in 2022. They are made with real mouse meat that is grown in a lab. No mice are hurt in the process. In fact, the cells that were used to make these cookies and all mouse treats at Because, Animals going forward are the only cells that they will ever need. The original mice are happily living as pets with one of the Because, Animal's scientists.

Cats and dogs eat more than 25 percent of the meat consumed in the US; which also means that petfood is responsible for more than quarter of the environmental impact caused by animal agriculture.

There are plant-based pets foods but most American pets eat commercial dog and cat food, which often and mostly uses byproduct - meaning the parts of animals that people don't want, the heads, the bones, the blood or they use the meat that can't legally be sold for human consumption because the animal was dying or diseased.

Because, Animals is going to change all of that one product at a time. Their mouse cookies are just the beginning.

Nothing excites me more than cellular agriculture. And, it might take longer than most of us would like, but it's happening… Eat Just's chicken nuggets are being sold in Singapore and now, here comes the pet food. It's the very beginning of a whole new food system, one that will eventually take down every last factory farm and slaughterhouse on Earth. Here we go…