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Thrivetime Show | Business School without the BS

Shane Snow (Co-Founder of Contently.com) Shares Why Story Based Commercials Are More Effective and How to Stop Being a Reactive Business Owner

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.71.5K Ratings

🗓️ 11 July 2019

⏱️ 30 minutes

🧾️ Download transcript

Summary

Best-selling author, award-winning journalist, and entrepreneur shares how to go from an urgent, reactive business owner to a proactive business owner, why story based commercials are more effective, the use of pirate radio stations in Cuba and much more.

Transcript

Click on a timestamp to play from that location

0:00.0

See on today's show we're interviewing a guy by the name of Shane Snow who I believe has moved into the top 10% of guests in terms of his energy, his knowledge base, he's built a company with over 100 employees. It's done very well.

0:14.0

Z, I'm excited for the listeners to hear this show. Can you tell the listeners what kind of things we covered on today?

0:20.0

We covered so much ground. We covered so much ground. We talked about the first book that he wrote and the deep

0:24.8

meanings in there and it was kind of fun. We also talked about the things he would change in that

0:28.4

book if he could do it now seven years later. We started using a lot of big words too.

0:32.2

Like Oxi, what was the word

0:34.0

West? We used the word Oxi Tosson. We got an Oxytocin. I threw in

0:37.5

chlorophyll just for the heck of it. Just because you could. Because it was

0:40.4

which was impressive by the way. But do you agree this was a great show great show great energy and we really got to the bottom of his last name which I think is a reveal that I don't want to I don't know spoiler

0:50.1

Yeah, no spoiler, but you want to hang on because with the last name Snow if you're a game of

0:53.6

throne fans I'll just tell you this it's all connected. He's talking about why

0:56.9

story-based commercials are super effective. He's talking about how to go from

1:01.2

being in that emergency medic mode as a business owner into becoming more proactive.

1:06.5

He talks about how the Cubans were using pirate radio stations.

1:11.1

He talks about growing a company.

1:12.6

He talks about basic working himself out of a job.

1:15.4

Wes, what else does he talk about?

1:16.6

This was a hot show.

1:17.6

Well, yeah, and he had some great little nuggets of wisdom

1:20.1

for the Let's just revel in the beauty of this show just a little bit more because it's so awesome

1:34.5

I just want people to understand that it's just this is a show that I want to miss.

1:37.7

Three two one and go.

...

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