Shana Starr: How to Use PR in Your Integrated Marketing Plans
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 21 February 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
Shana has worked as part of a global network of business and marketing strategists that creates strong, impactful & creative campaigns that bring businesses and customers together - better.
She is dedicated to providing clients with rock star talent and results driven strategies for businesses around the world. As part of the team, we are able to bring our clients the very best in strategic communication campaigns.
With over 20 years running successful communication agencies, she uses an integrated approach that can help navigate those changes to see real, impactful results.
@bastionelevate
www.bastionelevate.com
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:12.3 | Welcome to another episode of your brand Amplified. |
| 0:15.4 | I am your host, Anika Jackson, |
| 0:17.0 | and I'm super excited to be making a big announcement today |
| 0:21.3 | if you haven't seen and introduce Shannon Starr who is CEO of |
| 0:25.5 | Bastion Elevate which is my new home. For those of you who don't know we recently |
| 0:31.8 | merged Anna Kepyar with Bastion Elevate and I'm really excited to be part of this global business but that still has a small footprint so So Shannon, welcome to the show. |
| 0:43.7 | Thank you so much, Anica, for having me. |
| 0:45.5 | I'm super excited to talk with you. |
| 0:47.1 | Yeah, me too. |
| 0:48.6 | So I'd love, first of all, for you to share your story. |
| 0:51.4 | You have been in PR. It's been your first, second, third love career for a couple of decades. So please tell us why PR, how you got started and how you got to where you are now. |
| 1:05.0 | I know that's a lot. |
| 1:07.0 | No, absolutely. |
| 1:08.0 | I've just always been a lover of words. |
| 1:12.0 | They're so impactful, loved reading, and loved how the news educates everybody and is tells a story and is so impactful with you know how we live our lives and I've |
| 1:28.3 | always loved how brands try and fit within those narratives to get out there and tell their own story and do so by other people |
| 1:37.9 | reading about it, which is way more impactful than advertising, even though advertising is great. |
| 1:44.4 | PR has its own nuances and just means more because it's third party credibility |
| 1:50.9 | and it can be digested in different ways. |
| 1:55.0 | So I've always loved how PR is so helpful in helping a brand tell that wide story to their |
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