Shade Redux
99% Invisible
SiriusXM Podcasts and Roman Mars
4.8 • 28.1K Ratings
🗓️ 18 July 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | This is a 99% invisible. |
| 0:03.0 | I'm Roman Mars. |
| 0:05.0 | This past May, the city of Los Angeles |
| 0:08.0 | rolled out a brand new state-of-the-art feature for bus shelters. |
| 0:11.0 | It's called Los Ambrida. Lost Umbrita is a metal screen |
| 0:15.1 | that's intended to provide shade for the thousands of people who ride the bus every |
| 0:19.2 | day. The shade screen is about two feet wide, ten feet tall, and it kind of looks like a curved teal metal surfboard filled with tiny little holes. |
| 0:29.0 | Right away, Angelinos were not happy. |
| 0:32.0 | I was wondering why it was here because I was like, well, what's the point? |
| 0:35.0 | Criticism has been swift online with people comparing this to a cheese grater. |
| 0:40.0 | Many of the online complaints cited Los Embria's size. |
| 0:44.0 | While the designers say Los Embria can provide shade for two or three people, |
| 0:48.0 | critics say it doesn't look big enough for even a single person. |
| 0:51.0 | And many people are furious about the cost. |
| 0:54.5 | The Los Embria prototype cost around $10,000. |
| 0:58.4 | Clearly, Los Embrita isn't perfect, but in Los Angeles, a little shade goes a long way. |
| 1:06.5 | The controversy around Los Ambrida got me thinking about a conversation we had in 2020 |
| 1:11.3 | with the journalist Sam Block. Sam is working on a book about the politics of |
| 1:15.9 | shade and how shade coverage in LA has become one of the city's biggest hot button issues. |
| 1:21.6 | Today we'll get Sam's thoughts about Lossumrita and |
| 1:24.3 | whether the controversial shade fixture could actually be a good thing for shade |
| 1:29.2 | starved Angelinos. But first my conversation with Sam Block from 2020. |
... |
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