Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

Starring, award-winning real estate coaches Tim and Julie Harris.

Get ready for unfiltered, full-strength honesty about what is truly working

to get you into action and make you money in this new real estate boom.

Now to our hosts, Tim and Julie Harris.

We're joined today by Seth Price, a marketer, motivator, media maker, executive, and entrepreneur.

He's the vice president of industry relations at Plaster, the fastest growing marketing platform for real estate professionals and home of the Real Estate Marketing Academy, a leading educational resource

for real estate professionals, visited by more than 100,000 marketers each month.

He's author of the book The Road to Recognition, the A to Z Guide to Personal Branding, and his interview-based

programs, craft of marketing and marketing genius, are widely heralded as top marketing strategy

podcasts. Seth lives in Rhode Island and is a husband, father, chef, gardener, and martial

arts junkie. Now let's welcome Seth to the call as we join our host,

Tim Harris. So Seth, thank you, first of all, for having Julie and I as guests on your podcast.

It was a lot of fun that Saturday morning not so long ago. So I appreciate that. And it's interesting

as you invited us to be on your podcast and we invite you to be on

ours, obviously, I think a lot of our longtime listeners might be a little conflicted, to be

honest with you, because a lot of the things that you say, they like to essentially pigeonhole

us as being not in favor of or not understanding really how it fits into their long-term

business strategy.

So I'm looking forward to this conversation so we can kind of clear the air on basically

what branding is and the importance of essentially establishing yourself as an entrepreneur,

as a business owner, as a brand ultimately, and explain to folks how they can get

...