Seth Godin: Transforming Ideas into Impactful Strategies
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 16 October 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
In this episode of Remarkable People, join host Guy Kawasaki for an illuminating conversation with Seth Godin, marketing visionary and bestselling author. Together, they explore the art of strategic thinking and how it applies to business, creativity, and personal growth. Godin shares insights from his latest book, "This Is Strategy: Make Better Plans," challenging conventional wisdom and offering fresh perspectives on decision-making. Discover how to identify your "smallest viable audience," navigate rapid change, and create meaningful impact in an increasingly complex world. Whether you're an entrepreneur, marketer, or simply someone looking to make better choices, this episode promises to reshape your approach to strategy and innovation.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:48.6 | You've heard it before, but we are on a mission to make you remarkable. |
| 0:54.0 | And I have my friend on this episode. He is Seth Godin. Oh. but we are on a mission to make you remarkable. |
| 0:56.3 | And I have my friend on this episode. |
| 0:57.9 | He is Seth Godin. |
| 1:01.8 | One and only drum roll, Seth Godin. |
| 1:05.8 | He had a great concept called the Purple Cowell, |
| 1:10.0 | and that image has stuck in my brain for years now. |
| 1:14.5 | We first met when I was a Macintosh evangelist and he was working for a software company in the East Coast and we've been friends ever since. He's written |
| 1:20.4 | God knows how many books and he's influenced so much marketing. So he is guaranteed to help you be remarkable. So with no further ado, here is |
| 1:31.8 | the remarkable Seth Godin. This is the Remarkable People podcast and as you know, we're on a mission |
| 1:40.4 | to make you remarkable and who could be better to help you become remarkable than Seth Godin? |
| 1:49.0 | Mr. Purple Cowell. |
| 1:51.0 | And he has a new book out. |
| 1:53.3 | This is called This Is Strategy, Make Better Plans. |
| 1:58.1 | And he has blessed my podcast with his presence. So Seth, welcome to remarkable people. |
| 2:04.6 | I can't believe it took me this long. What a treat. What a treat. As you know, the subtitle |
| 2:09.0 | of Purple Cow is, transform your business by being remarkable. You can send your remarkable |
... |
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