Seth Godin talks Marketing and Creativity | YAPClassic

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Entrepreneurship, Business, Marketing

4.8 • 1.5K Ratings

🗓️ 2 November 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you thinking about starting your own business, but the thought of marketing freaks you out? Are you nervous that your brand won’t reach as many people as you’d hoped? Have you been facing blocks in your creative flow? Stay tuned - Seth Godin can help you navigate these worries! Seth is an entrepreneur, speaker, and author of 20 bestselling books. He is arguably the internet’s most famous blogger. His daily blog boasts 8,500 posts and more than 1,000,000 readers. In this episode of YAP Classic, Hala asks Seth about his latest book, The Practice, which outlines how to unlock the most creative version of yourself. They discuss how to embrace imposter syndrome and move past writer’s block. He also gives several valuable marketing tips for beginning entrepreneurs like building the smallest viable audience, telling meaningful stories, and prioritizing permission-based marketing. Topics Include: - Seth’s career failures - Enjoying imposter syndrome - Permission-based marketing - Is the internet a mass medium? - Targeting the smallest viable audience - How did Starbucks, Facebook, and Twitter become successful? - What storytelling REALLY is - Creating a brand story - Maintaining trust with your audience - Don’t just chase clicks! - Personalization vs. permission-based marketing - The problem with buying followers - Why Seth wrote The Practice - What is a leader? - What is art, according to Seth? - Creativity as a practice - Writer’s block does not exist - Don’t try to sell your hobby! - And other topics… Seth Godin is an author, entrepreneur, and teacher. He is the author of one of the most popular blogs in the world and has written 20 bestselling books. He has given five TED Talks and hosted eight Udemy courses. He is the creator of altMBA, a leadership workshop with over 5,000 graduates. Seth has founded two companies: Squidoo and Yoyodyne, which was acquired by Yahoo! for $30 million. He also built The Carbon Almanac, a reference book consisting of hundreds of writers, researchers, thinkers, and illustrators that are aiming to develop a common foundation for moving forward. Resources Mentioned: Seth’s Blog: https://seths.blog/ Seth’s Website: https://www.sethgodin.com/ Seth’s Books: https://seths.store/ altMBA Workshop: https://altmba.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Instagram: https://www.instagram.com/sethgodin/?hl=en Seth’s Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Seth’s Facebook: https://www.facebook.com/sethgodin/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today on Yap, we're resurfacing my interview with the legendary marketer, Seth Godin.
0:17.2	Seth Godin is an entrepreneur, marketer, speaker, educator, and author of 20 bestselling books.
0:24.2	This interview touches on his most recent release, The Practice, Shipping Creative Work.
0:29.6	Cess in the Marketing Hall of Fame, the Guerrilla Marketing Hall of Fame, and the direct
0:34.0	Marketing Hall of Fame. Needless to say, he's one of the world's most respected marketers.
0:39.6	Tune into this episode to learn the definition of permission-based marketing,
0:44.0	understand how to approach creativity as a professional, and discover why being generous with your
0:49.2	ideas is key to your success. Without further ado, here's my classic interview with one of the top
0:55.5	marketers of our generation, Seth Godin. You are about to put out your 20th book. It's called
1:03.6	The Practice. You've wrote 19 other bestsellers. You had a founding company, which was sold to
1:09.8	Yahoo for $30 million. You were inducted
1:13.6	into the Direct Marketing Hall of Fame. You've educated millions of people worldwide with your
1:19.6	courses. So you have so many different accolades. You are world famous author, very impressive guy.
1:26.6	And some of my listeners may think, you know, Seth,
1:29.8	19 best-selling books, 30-something year career, he's just been hitting home runs this whole time.
1:35.7	But I know, because I'm a fan of your work, that really it's been based on a lot of failures.
1:41.3	And, you know, you've stepped to your success by stepping on your
1:45.2	failures. So tell us about, you know, your career journey, what it took to get to where you are
1:50.8	today, and some of the things that people may not know in terms of the failures that you've had
1:55.3	along the way. Well, you know, we can play failure Olympics games all day long. It's interesting the thing about
2:01.8	why we need to do that. So I got 800 rejection letters in a row after I sold my first book for $5,000.
2:08.9	I have gone window shopping in restaurants for years at a time and gone home and had macaroni and
	...

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