What's up, young and profitors. I'm super excited for today's episode is a special one.

I'm just going to be speaking off the cuff. I have no script. I have no notes. I'm just going to be,

and she's going to be me, my Mike and I, and telling you about my LinkedIn journey and the impact

that a personal brand can have on your life. I'm doing this episode in honor of the launch of my

LinkedIn course. It's called LinkedIn Secrets Workshop. It launches on November 15th and 16th.

It's a two-day workshop, and I've been working super hard on it. It's going to be amazing. It's the

same stuff that I teach my team, the award-winning social media agency, Yap Media, where the number one

LinkedIn marketing agency. I'm running most of the LinkedIn influencer accounts out there right now.

We go viral every day. Our clients are getting 100K like 8 million view posts. We're crushing it.

And so I had the bright idea that why not teach this to other people? Why not systematize this?

And teach other people how to do it. It's not rocket science. They just need to understand the

algorithm, need to learn how to write captivating copy that is optimized for mobile. They need to

learn what kind of assets work. They need to learn the principles of going viral on social media.

And I can teach that. So why not put that out to the world? And so I'm launching this LinkedIn

course. It's on November 15th and 16th. You guys want more information? Go to yapmedia.io slash course.

You guys can sign up for the wait list and get a limited time discount. A very steep discount if

you sign up for the wait list. And without further ado, I'm going to go into my story about how I became

an influencer on LinkedIn and all the good that came with it. So let's start the story. April of 2018.

That's when I launched my podcast Younger Profiting, which is now a number one business and

entrepreneurship podcast in both the US and Canada. And at that time, I was a nobody. I was working

corporate marketing at Hewlett Packard. I was sort of a late bloomer in the corporate world. So I was

only in year four of my corporate experience. The first two years I was actually an MBA intern.

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