Why is the most popular pencil the # 2 pencil? What’s wrong with #1? And why are most pencils yellow? If you took an average pencil and drew one continuous line until there was no more pencil left – how long would that line be? This episode begins with some interesting intel on one the world’s most popular writing instruments. https://www.straightdope.com/21343238/how-come-you-see-2-pencils-but-no-1-pencils Seth Godin is one of those rare people who gets you thinking about things differently. Today, he joins me to help explain the importance of having a strategy – and how strategy is not the same thing as a plan or a goal. He has wonderful examples to illustrate how a great strategy can propel your success - including strategies from AirBnB, the inventors of the telephone and more. Seth Godin is author of 21 international bestselling books, he has given 5 TED talks and his latest book is This Is Strategy: Make Better Plans (https://amzn.to/4gbhZ14). Beer just may be the most important beverage in the history of the world – perhaps the universe! That’s what my guest Jonny Garrett believes and is going to explain. Beer has been made for thousands of years and by every civilization. It was the first alcoholic drink ever made and by all accounts it revolutionized the world in extraordinary ways. Yet beer is a delicate drink. Light, air and heat can ruin it in a matter of minutes. And many people store their beer all wrong. Jonny will help you correct all that. Jonny Garrett is an award-winning author, journalist, filmmaker and podcaster as well as the cofounder of the Craft Beer Channel on YouTube https://craftbeerchannel.com/. He is also author of the book The Meaning of Beer: One Man's Search for Purpose in His Pint (https://amzn.to/41cVtRg). Around the holidays, it can be very tempting to open new charge accounts because you can often get 10% off your first purchase. But there is a significant potential downside. Listen and I will tell you what it is. Source: Fred Rewey author of Winning The Cash Flow War https://amzn.to/49mH32Y PLEASE SUPPORT OUR SPONSORS!!! INDEED:  Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING  Support our show by saying you heard about Indeed on this podcast.  Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura’s best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY:  Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you’re in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.).  New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk DELL: It's your last chance to snag Dell Technologies’ lowest prices of the year before the holidays! If you've been waiting for an AI-ready PC, this is their biggest sale of the year! Shop now at https://Dell.com/deals PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices