Seth Godin — Life, the Internet, and Everything

On Being with Krista Tippett

On Being Studios

Sociology, Spirituality, Religion & Spirituality, Krista Tippett, Arts, Culture, On Being, Society, Society & Culture, Science, Social Sciences

4.7 • 10.2K Ratings

🗓️ 20 September 2018

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame.

Transcript

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0:00.0	Support for on-being with Christa Tippett comes from the Fetzer Institute, helping build the spiritual foundation for a loving world.
0:07.0	Fetzer envisions a world that embraces love as a guiding principle and animating force for our lives,
0:13.0	a powerful love that helps us live in sacred relationship with ourselves, others, and the natural world.
0:19.0	Learn more by visiting Fetzer.org.
0:22.0	We live in a world that is recreating itself, one life and one digital connection at a time.
0:28.0	And Seth Goden is one of the most original and helpful voices I know on the highest human potential of this landscape.
0:36.0	He was one of the early internet entrepreneurs and foresaw the importance of tribes before its association with echo chambers and ideological silos.
0:46.0	But Seth says this was never the whole picture or the only possibility for the digital age.
0:51.0	Instead, he reminds us of its potential for transforming how we understand ourselves in everything we do.
0:59.0	There's one view of the world that says that what all people want is as much stuff as possible for as cheap a price as possible.
1:08.0	And that's a world based on scarcity.
1:11.0	There's a different view, not based on scarcity, but based on abundance.
1:16.0	The thing we don't have enough of is we don't have enough connection, we're lonely, and we don't have enough time.
1:23.0	And if people can offer us connection and meaning and a place where we can be our best selves, yes, we will seek that out.
1:33.0	I'm Krista Tippett and this is on being.
1:40.0	Seth Goden has founded dozens of companies, most of which he's quick to add failed.
1:45.0	But with his internet company, Yo-Yo Dine, he created a new form of ethically motivated marketing that rejected the usual tactics of interrupting people with phone calls or pop-up ads.
1:57.0	He was inducted in 2018 into the marketing hall of fame.
2:01.0	His blog, which I get by email, is indispensable daily reading for me and many.
2:07.0	Seth Goden has also written many books, all of which rise to the top of the Amazon bestseller list without reviews or book tours.
2:15.0	I spoke with him in 2012 and now he has a new podcast, a Kimbo, and a new book coming out.
2:22.0	So, you know, I want to start with where I usually start my interviews here from talking to.
	...

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