Seth Godin: How to Do Work That Matters for People Who Care
The Chase Jarvis LIVE Show
Chase Jarvis
4.8 • 641 Ratings
🗓️ 14 November 2018
⏱️ 77 minutes
🧾️ Download transcript
Summary
Legend alert!!! Seth Godin is a force of nature and a shaman to so many creatives and entrepreneurs. He has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and his 18 (yes, count them - 18!) bestselling books. If you’ve been following his work, you’ll know he’s one most brilliant marketing minds of our time. Seth’s latest book, This Is Marketing, helps reframe how thinking small is the new big! More precisely how we will find success if we at first make our products - whatever they are — for the smallest viable audience. Seth believes your most generous and insightful work needs this help - YOUR HELP - finding the people it’s meant to serve....
If there has been a guest that can speak directly to that little voice in your head - and help you get this marketing stuff RIGHT - it’s Seth. Pure sage. And purely actionable.
In this episode:
- The riskiest thing you can do it make average stuff for average people and pitch it to the masses. Instead, focus on the smallest viable audience (e.g. your patrons at table 4 of your restaurant) and bring magic to them, they will come back and they will bring their friends.
- If you try to please everyone, you’ll stop pleasing the people you care about. Seth shares some strategies on how to focus on the people that care about your work and better serve them.
- We all want to do work that matters for people who care. But we trip ourselves up thinking we need to become an evil marketer and spam the world. Fortunately, the best way to achieve your marketing goals is to help others become who they want to be.
- and much more…!
Enjoy!
Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
Transcript
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| 0:00.0 | I don't use the word legend very often, but I do use it today, and I use it because the guest on the show, today is Mr. Seth Godin. |
| 0:15.1 | That's right. One of the most popular episodes of all time was an earlier time when we had stuff in the show. |
| 0:21.6 | Guess what? He's back. |
| 0:23.6 | It's been a long time coming, maybe more than two years. |
| 0:26.6 | And he's, I mean, I would have Seth on every other day if he would be willing to do it. |
| 0:32.6 | He's very present with his time, but he's got a new point of view. |
| 0:36.6 | He's collected what I think. Well, first of all, |
| 0:39.8 | if we want to unpack some of his accolades, I think he's 18-time New York Times slash |
| 0:47.6 | international best-selling author. He's the founder of numerous startups. You may know he's got |
| 0:54.0 | an online learning experience called the Alt NBA, which is one of, |
| 1:00.0 | you know, it's one of a kind. |
| 1:02.0 | It really is a special, and this is coming from something, you know, we built Creative Live. |
| 1:06.0 | I think Creative Live is also one of a kind. |
| 1:08.0 | It's unique and incredible and empowering. |
| 1:10.0 | The MBA is very different |
| 1:12.5 | than creative. That's right. The alt MBA, very different from Creative Live, but an incredible |
| 1:17.0 | force of nature. As is Seth. So what Seth is, in addition to be an entrepreneur, an author, |
| 1:23.6 | and what I've found is sort of like a guru, like a shaman to so many creators and |
| 1:29.7 | entrepreneurs that I know is Seth is one of the most brilliant marketing minds of our time. |
| 1:35.3 | Unquestionably, like don't pass go, you have to agree with me, he's brilliant. |
| 1:41.8 | And his new book is called This is Marketing. You can't be seen until you learn to see. |
| 1:48.2 | If ever there has been a guest who can speak directly to that little voice in your head that says, |
... |
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