Hey, so my guest today is an old friend, Seth Goedan.

He's one of the few people that I met beyond Megas' lives in the entertainment world, who

was often simply known by his first name, Madonna, Cher, and yes, Seth.

Over the past few decades, he's made quite a ruckus in nearly every domain he's touched

from business to marketing to education, innovation, and human potential and beyond.

A no small part by encouraging us all to join him in purposeful ruckus making too.

And he's launched a number of successful companies, taught millions of people, and left his

mark on our creative culture.

And he's written just a bit.

In fact, he writes daily at Seth's.blog, which is one of the most popular blogs in the

world. He's the founder of the old NBA, the Kimbo workshops, online seminars that have

transformed the work of thousands of people.

And Seth is also the author of 19 International Best Sellers translated into more than 35 languages,

including Purple Cow Linchpin, the dip.

This is marketing.

And now his latest, the practice, which is this really insightful and provocative look at

how to get more out of the world that we do by giving more to it to the world and to ourselves.

Or as he describes it, you'll learn to dance with your fear, take the risks worth taking

an embrace empathy, required to make work that contributes with authenticity and joy.

And that is what we explore in today's conversation.

So excited to share it with you.

I'm Jonathan Fields and this is Good Life Project.

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