Hey, this is the moment. I'm Brian Coppelman. Thanks for listening. This is as big a treat as I can have on the podcast. Today's guest is the most frequent guest on the moment.

One of my closest friends, favorite people to talk to creative hero mentor mentee

Ladies and gentlemen Seth Godin hi Seth Brian I got to tell you when you say the moment it's a trigger for me it triggers possibility and it pushes me to dig in deeper and I often listen to the pod just for the first 30 seconds and I have to go back to something but I just need to hear you say that so thank you for doing it for me today.

Thanks I wouldn't have a podcast if it weren't for conversations you and I had before. I started it, however many years ago.

And I'm especially thrilled today

because your book, The Practice, has just come out

and is already a massive bestseller and more than just

being a bestseller.

I know you're already getting notes and letters and emails and tweets even though you don't

see your tweets from people telling you how much this book has affected them and how much this book has helped prod them forward and how understood they felt by the person writing it.

And I had the pleasure of reading the book in a couple of different forms and I just love it and I find it so useful and I was so

touched that by the at the end of it you mentioned that you felt like it was in some way

a response to were inspired by conversations you and I have had on here and that's awesome man

what a what a what a great thing knowing that I'm you know I've been

reading you for so long and that somehow what we talk about stays in your mind and enough that you wrestle with it enough that this kind of thing can happen out of it.

Yeah, I'm actually a little overcome.

If it weren't for you, there'd be no book.

If it weren't for the moment, there'd be no book if it weren't for the moment there'd be no

book I meant what I said about you raising my game so I'm in your debt all right

let's get into it for everybody here I have a bunch of stuff and I have a bunch of stuff that we haven't talked

about. You know, Seth and I just want to say one other sort of personal thing even though you

hate the personal stuff generally, which is getting, you know, you and I have seen each other a lot over this pandemic on Zoom and then

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