Session 15: Rich Brooks on Website and Marketing Strategies

The Behavioral Observations Podcast with Matt Cicoria

Matt Cicoria

Science, Mental Health, Skinner, Behaviorism, Behaviorconsultant, Aba, Behavioralpsychology, Health & Fitness, Appliedbehavioranalysis, Autism, Acceptanceandcommitmenttherapy, Fba, Social Sciences, Verbalbehavior, Bcba, Functionalassessment, Discretetrial

4.8 • 648 Ratings

🗓️ 18 November 2016

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rich Brooks has the distinctive honor of being the first non-Behavior Analyst to come on the show. Don't let that temper your enthusiasm for this episode though. In Session 15, Rich and I talk about the importance of marketing ABA services, mainly from the digital perspective. Specifically, we talk about the following: Options for setting up your own website Optimizing your site so people can find you more easily Considerations for social media use How to work with a website developer effectively Rich is in a good place to provide this advice. He is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference and weekly podcast that focuses on search, social & mobile marketing. He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.

Finally, special thanks to bSci21.org's ABA Outside the Box continuing education series for sponsoring this show (go to bSci21.org/ceus to learn more) as well as Dr.s Becca Tagg and Megan Miller for their invaluable assistance in preparing for this interview (www.delmarbehavioralhealth.com & www.navigationbehavioralconsulting.com, respectively).

Transcript

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0:00.0	This is the Behavioral Observations podcast with Matt Secoria, session number 15.
0:12.7	Welcome to the Behavioral Observations podcast, stimulating talk for today's behavior analysts.
0:20.1	Now here's your host, Matt Secoria.
0:26.5	Hey everyone, it's Matt Secorre here. I'm really happy to be back with you in episode 15 of the
0:32.6	behavioral observations podcast. And today is an extra special episode because I've got an extra special guest.
0:39.5	Instead of talking to a behavior analyst this week, I have brought on a guest who is not one of us.
0:47.4	And the person will be hearing from in this session of the Behavioral Observations podcast is named Rich Brooks.
0:56.7	And Rich is the chief cook and bottle washer of Flight New Media, which is a web design and
1:04.1	digital marketing company out of Portland, Maine.
1:06.8	And I met Rich a little while back at the annual conference that he holds in Portland called
1:12.0	The Agents of Change Conference.
1:14.7	And it's all about, it's all things digital marketing.
1:18.4	So there were tons of podcasters, bloggers, people selling digital products, and even
1:22.9	many people there with brick and mortar stores and facilities and other sorts of business enterprises.
1:29.7	And it was a real eye-opening event for me because it's the first kind of non-scientific
1:35.7	conference I've ever been to. And so it was really interesting because the level of
1:41.3	extrovert to introvert ratio was tilted towards the former big time.
1:48.1	And so I must have collected about a couple dozen business cards throughout the day.
1:53.4	Very, very different than ABAI or some of the other conferences that we go to.
1:58.0	But again, it was fun.
2:00.1	And one of the things that we go to, but again, it was fun. And one of the things that really stuck out to me was the midday keynote address that Rich gave.
2:10.3	And he talked all about how to find, how people can find you on the Internet and things
	...

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