When I was 14 years old I was looking for ways to make money and so I did with any like

early teenagers did I carefully put together a case about why I should start a babysitting business.

Okay, maybe not every teenager did that when they were 14, but I was already making cases and putting together presentations to convince people of things.

So I explained to my parents all the reasons why my parents should tell their friends to hire me.

And even said that I plan to save money for new school clothes.

That's what I wanted to do.

The worst part of this story is that my plan backfired.

My parents agreed that I was, in fact fact a great babysitter. So they handed over my

siblings to me for weekend babysitting and no pay. Okay but backfiring plans

they just don't happen in our personal lives, they happen in our business, too.

Now, a lot of times when marketing our businesses, we hear a lot of buzzwords, things like

serve, serve, serve, give value, serve before you sell.

I've been saying this a lot of times, plenty of times.

We hear it so often that sometimes we forget we hear it.

But nobody really talks about what it means really or how to do it beyond just

posting educational content which gay posting educational content is fine

it's great I talk about. But there is so much more deserving than just teaching and sharing information.

This actually reminds me of a recent study I read called The Backfire Effect. I'm going to link it in the show notes, but the

overall idea is that it suggests, number one, facts don't always have the same impact the way that they once did.

And two, when facts are used to contradict

someone, that person will double down on their pre-existing belief,

resisting the new information. So basically people are just bombarded with so much

...