You know, you've entered the Paracast with your host, Jane Steinberg and David Beedding.

You know, doing something for 20 years is almost a miracle.

I heard many years ago the average life of a magazine covering UFOs or just about any subject was three years.

And now we hear that UFO magazine has been doing it for 20 years. Imagine that.

It doesn't seem that long, actually. I seem to remember them being around longer, but maybe not.

Maybe it's just 20 years. It's still a pretty long time. Yeah, that's for any magazine, that's pretty amazing. I think most magazines, if they're still going after five years, they tend to have legs,

but for the most part, most of them don't make it to five years.

Yeah, I said the three-year deadline is what I hear most of the time, that if it doesn't pass three years, then that's it. That's really it.

And these days, any magazine that survives is almost a miracle because so many magazines are giving up because of the

internet oh yeah magazines trade shows so many different forms of media have really taken a hit because

of the internet but you know then there are the magazines that are smart about the internet and learn how

to integrate their print strategy with the online strategy

and you end up with magazines like Rolling Stone which by the way the website and for those of

our listeners who buy the magazine the website pretty much has all the content that's in the print

version of the magazine so I stopped buying the magazine but I read the web the website every month

well that could also be the price to pay on the other hand.

They do receive advertising dollars for the website.

Yeah, they're not making their money on subscriptions.

So, you know, that's just the reality of the magazine world.

But 20 years is a pretty long time for UFO magazine, for any magazine, much less

a magazine covering what some

would consider to be fringe content.

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