Sephora Becomes the First Company to Make the 15% Pledge
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 17 June 2020
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Wednesday, June 17, and we’re looking at Sephora vs. Ulta.
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Transcript
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| 1:09.1 | Thank you. Macmillan Online Community. From Wonderry, I'm David Brown, and this is Business Wars Daily on this Wednesday, June 17th. Lately, many companies have |
| 1:12.5 | been extraordinarily vocal in their support of the Black Lives Matter movement, but while some |
| 1:16.9 | brands offer platitudes and carefully designed graphics, Sephora has promised something more |
| 1:22.0 | tangible. Shelfspace. Last Wednesday, the cosmetics retail giant became the first to sign the 15% |
| 1:29.2 | pledge, agreeing to buy 15% of its products from businesses owned by black people. The pledge was |
| 1:34.9 | launched on May 29th by Aurora James, founder of the Sustainable Accessories brand, Brother Vellies. |
| 1:40.8 | In an Instagram post, James called on companies like Walmart, Target, Barnes & Noble, |
| 1:45.5 | and Home Depot to stock products from black businesses. She wrote, |
| 1:49.3 | We represent 15% of the population, and we need to represent 15% of your shelf space. And while it |
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