So when we achieve an SEO win, that needs to translate to the sales team.

And they need to understand what that means and how to bring that to our customers.

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Hello, everyone. My guest today is Kevin Indig. He leads SEO as director at Shopify and is

the creator of the Growth Memo newsletter. Previously, he ran SEO at G2 and Atlassian and worked

with companies like eBay, Eventbrite, Samsung, Pinterest, and many others. Kevin, you ready

...