There are a few words that strike fear into the hearts of any digital marketing professional,

quite like the term, SEO.

Yes, I'm sure you've heard it before.

It stands for search engine optimization.

It's the deep secret that stands between you and tons of website traffic.

And if you want to bring new eyeballs to your website, you've got to

figure out how to make the search site promote your pages. In this Kim Commando explains podcast,

you're going to learn insider secrets you won't get anywhere else. And if you follow today's

tips, you could add thousands, maybe even millions of new viewers to your site. Imagine a herd

of buffalo running straight into your website,

except they're people engaging with your content. Maybe they're buying things. They're watching

videos, responding to your ads. Sounds great, doesn't it? Now, before we move forward, we have to

cover the basics. Simply put, SEO just means how easy it is for Google to find and to use your website. And I say

Google because 90% of searches are done through Google's search engine. So here's how the search

engines work. When you type something into Google, the search site just scours the web for

pages that match exactly what you're looking for. The engine arranges the results in this

really neat little catalog. Think of it as an index in the back of a book. In the blink of an eye,

you get a list of search results. That page you come across has been meticulously arranged.

So let's go over it. At the very top, you're going to find ads. Right below those are paid links.

You'll see what's called a knowledge graph. This is Google's way of saying, hey, look at me,

I'm pretty smart. I found the answer. It's a small box with text pulling in a result that Google

sees as the best answer for whatever you wanted to search for, your query. Next comes the important part.

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