What up, what up. Welcome back to another episode of the Action Academy podcast, the show that teaches

you how to replace corporate with cash flow and that helps you unlock your inner entrepreneur.

I am Brian Lubin, your humble hosting guide in March of 2022. I left a six-figure corporate position

to travel the world and build my own business from zero to $10 million a year. That is the journey

that I'm currently on and I'm documenting every single step of it. From corporate to literally $10 million a year. That is the journey that I'm currently on and I'm documenting every single

step of it. From corporate to literally $10 million a year in cash flow, I'm documenting every win,

loss, and lesson along the way. If you guys are enjoying this show, please send this to one

or two friends that you know that are stuck in the rat race. They're looking for this information

and they don't know where to go. This is the show for them and for you.

Now, let's get into the topic of today's show because it is a lesson that smacks me in the

face over and over and over again. And the answer is so simple that it completely pisses me off.

And actually, you know what makes me even angrier is how simple it is for you in your life.

But being the human beings that we are, we tend to overcomplicate literally every single

thing in life, especially, especially the things that we believe should be complicated.

That's insane to think about, right? What if it wasn't? What if all these hard things

that we want to do weren't necessarily complicated? It doesn't mean that they're not hard,

but they can be simple, right? So let me share a quick three-step framework that I'm working on right

now, and then I'll get into the meat and potatoes and the punchline of today's episode. So right now I'm currently working on creating cold traffic channels for Action Academy,

both the podcast and the community.

We did about a million dollars a year in organic inbound.

So from this podcast, from Instagram, people watch us post reels on Instagram or TikToks and start listening to the podcast and be like, oh my God, I want to join y'all's community.

I want to do your thing.

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