meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 9 May 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputations. If you're tired of BS and ready to scale your agency the right way—with real metrics and leadership that delivers—this episode is your roadmap. Discover how to stand out in a sea of scammers, earn client trust, and transform chaos into clarity.

Chapters:

  • 00:00:00 – Kicking Off with Ralph & Lauren: You’re Not Gonna Want to Miss This One
  • 00:01:17 – Meet Chris Martinez: The Agency Leader Disrupting the Status Quo
  • 00:01:51 – Why Most Agencies Are Broken (And What Needs to Change Now)
  • 00:06:12 – The Numbers That Actually Matter If You Want to Scale Profitably
  • 00:11:58 – How to Stop Wearing Every Hat and Build a Real Team
  • 00:13:46 – Losing Clients? Here's What That Really Says About Your Agency
  • 00:17:57 – When Emotions Hijack Business: How to Lead with Data and Discipline
  • 00:18:48 – The Brutal Truth About Underperformers on Your Team
  • 00:20:24 – Don’t Skip This: The Power of Job Clarity and Measurable KPIs
  • 00:21:12 – Want Accountability? It Starts at the Top (Yes, That Means You)
  • 00:24:02 – Your Clients Aren’t Off the Hook: How to Hold Them Accountable Too
  • 00:26:39 – How to Audit Your Business and Set Profit-Driven Goals
  • 00:30:27 – Limited-Time Offer: How to Get Exclusive Access to Agency Freedom Live
  • 00:33:42 – Final Mic Drop: What It Really Takes to Build a Scalable, Respected Agency

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:10.4

Hello and welcome to the perpetual traffic podcast.

0:13.7

This is your host, Ralph Burns, and the founder and CEO of Cheer 11, alongside my amazing

0:18.4

Seattle-based co-host.

0:21.6

Lauren E. Petrulo, the founder of Magnus Media.

0:24.9

That's right. Well, and today is an amazing podcast because we've got an amazing guest,

0:29.5

amazingly amazing, hand-picked, hand-plucked for his expertise in the agency space.

0:35.2

And I know you're listening, you agency owners, because today

0:38.8

we're going to teach you the right way to grow your agency with the guy that is doing it the right

0:43.5

way because I used to try to do it and then I kind of sucked at it. Although all the people

0:47.8

that actually went through my agency program did actually have a good time. I don't know if

0:51.8

they learned anything, but you know, they had a good time. In your case, you're actually teaching them the right way to do it through the real metrics that

1:01.9

matter for an agency, but also you've got sort of a bone to pick with the agency space in general,

1:06.8

which is something that you and I, and I think Lauren also really resonate with,

1:13.0

and we're really, really glad to have you on today's show

1:15.7

in perpetual traffic.

1:17.3

Welcome, Chris Martinez from Bloom Partners, Agency Freedom,

1:23.8

sponsor of Agency Freedom Live, coming up in June.

1:27.8

So, welcome to PT, man.

1:30.8

Thanks, guys. Great to be here.

1:33.7

So, Chris, what's the bone that you have to pick with agencies?

1:37.3

So what is it about agencies that are doing it the wrong way?

...

Transcript will be available on the free plan in 24 days. Upgrade to see the full transcript now.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.