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Perpetual Traffic

How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 6 May 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You’ll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you’re running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.

Chapters:

  • 00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing
  • 00:00:24 - What’s Hot Right Now: Why This Series Matters More Than Ever
  • 00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry
  • 00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis
  • 00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective
  • 00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work
  • 00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom Line

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:10.3

Hello and welcome to the Perpetual Traffic podcast.

0:13.4

This is your host, Ralph Burns, and the founder and CEO of Tier 11 alongside

0:18.3

Lauren Schwartz.

0:19.8

Lauren Schwartz, The other Lauren.

0:21.6

That's right.

0:22.6

Not Lauren Petrillo.

0:23.6

This is the second in a series of just me and her talking about beauty and wellness.

0:29.6

I love these shows because today's a little bit of a shorter show, but I think it's very topical,

0:34.6

especially if you're listening in and you're not even

0:38.0

in the beauty and wellness space, but you're also interested in what's going on in the world.

0:41.8

We've done a number of shows just on this. The most Googled phrase in the last three weeks is

0:49.1

what we're talking about today, is tariffs or tariff and the impact on the beauty and wellness space and obviously

0:56.6

you've got a tremendous amount of experience as a creative in that space but also dealing with

1:03.5

beauty and wellness brands it's obviously an area that we do extremely well if you're interested

1:07.9

in learning more about that you can always check that out over at tier 11 beauty.com. It's tier 11 with the actual number in it this time, as opposed to

1:17.4

the tier 11 that is not the number because that guy just wants like a million dollars for that

1:21.9

URL. So check that out over at your 111beauty.com. The impact that you're seeing just in general on beauty and wellness and then how that sort

1:30.6

of impacts creative, how that impacts how you position.

1:33.9

Like what are you seeing right now?

1:35.5

What's hot?

1:36.5

Like what's the thing that people should be looking out for?

...

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