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Marketing School - Digital Marketing and Online Marketing Tips

Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 March 2022

⏱️ 40 minutes

🧾️ Download transcript

Summary

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming. [05:01] An overview of Fractal and how it works. [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building. [08:25] How Justin built and launched the Fractal brand. [09:19] Why Justin continues to build start-ups: it’s creative and fun.  [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable. [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making. [13:32] Some of the executive coaches that Justin has worked with over the years. [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.  [19:29] How to take action and break the everyday patterns of your life. [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life. [21:56] The trappings of the hedonic treadmill and focusing on external goals. [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.  [24:19] Justin’s current goals behind his content output. [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in. [28:03] The games that Justin is most excited about. [29:19] The potential use cases for land in the metaverse.  [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain. [32:58] Justin’s angel investing and what he’s interested in right now. [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds. [36:29] Some of the daily practices that help Justin get a good start to the day. [37:40] Hear about Justin’s favorite current business tool. [38:31] That’s it for today! Don’t forget to rate, review and subscribe! [38:31] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Justin Kan Justin Kan on Twitter Fractal on Twitter Twitch Fractal Fractal Radio Solana The Sandbox NFT Worlds Decentraland Notion Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup Signal Shogun by James Clavell Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:18.1

We got a special message from our sponsor.

0:22.8

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.3

The faster your website loads, the better off you are.

0:30.1

With Google's Corvital update, that makes it super, super important to optimize your

0:34.1

site for low time.

0:36.3

And one easy way to do it is use the host that Eric and I use, DreamHouse.

0:40.8

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

0:45.7

improve your low time.

0:47.7

Hey, it's Eric Sue, just a quick heads up.

0:50.8

We are looking to hire amazing talent at my ad agency, Single Rain.

0:55.7

So you can just go to SingleGrain.com slash careers, again at SingleGrain.com slash careers.

1:01.0

We're hiring up for roles in sales, in creative, in data, and in paid, in SEO, in conversion

1:09.4

rate optimization.

1:10.4

Again, just go to SingleGrain.com slash careers to learn more.

1:13.2

All right, guys, before we start, we got a special message from our sponsor.

1:19.0

If you want to rank higher on Google, you've got to look at your paid speed time.

1:23.5

And fast your website loads the better off you are.

1:26.3

With Google's Corvital update, that makes it super, super important to optimize your

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