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Podcasting Made Simple

Selling to Your Podcast Audience At Scale | Chris Williams

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 2 April 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Send Us a Text Message "How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization...

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to podcasting Made Simple.

0:03.0

We've all experienced that point in building an audience.

0:07.0

They're podcast on a blog, anything we're doing in a live or virtual community,

0:11.0

where we have the community going and we're trying to monetize the community.

0:16.0

Not because we're greedy, but because we've got to make a living, right?

0:20.0

Either your staff is grown, your product is grown, your company's grown, or you're just starting

0:23.8

out and you're like, I gotta figure out how to do this in a sustainable way.

0:27.0

Here's the path to do that.

0:29.1

It's not hard, it's very simple.

0:30.8

I'm gonna leave you with three things today, three things you can do today to take action

0:35.9

to actually get your community monetized or monetize at a higher

0:40.3

profit margin than it already is because you can bring them what they want. It's really not that

0:45.7

difficult. So here's how we're going to do this. I want you to take out something you can write

0:49.7

with, take a notepad, grab your iPad, grab your computer, whatever we need. We're going to

0:54.0

dive into several things.

0:55.4

Number one, you know who you're speaking to, okay?

0:59.5

The more specific, the better.

1:01.0

When it comes to selling at scale, the more specific, the better.

1:05.2

We want to build something highly profitable that you can sell in a scalable way.

1:09.5

The more specific that audience and their problem set is, the easier it's going to be for you to build a product or something you can deliver and sell it.

1:18.6

Let me explain why.

1:19.6

You're looking for your audiences dreams, drains, and doubts.

...

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