Crafting a Killer Podcast Guesting Sales Funnel | Sara Lohse

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 26 March 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek f...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.1	We all have a goal as a podcast guest, and for a lot of us, it's to grow our business.
0:09.9	So how can we take a podcast guest's appearance and turn that into a sale?
0:15.3	I'm here to walk you through my five steps for creating a killer lead generation funnel.
0:20.2	As I go through this, I'm going to use a case study. That's going to be one a killer lead generation funnel. As I go through this, I'm going to
0:21.5	use a case study. That's going to be one of my lead generation funnels. And I'll explain the
0:26.4	ins and outs of how I created it and give you a chance to see all the steps that I lay out to you in
0:30.8	action. So the first step you're creating a killer lead generation funnel is to really know your
0:35.7	topic. What is it that you're going to be talking about
0:38.8	when you go on a podcast? Now, you can have more than one topic, but you'll want to go through this
0:43.9	process for each one. So when I go on a podcast, a lot of the times I'm talking about how to be a
0:50.0	great podcast guest or what I'm talking about right now, which is how to turn podcast listeners
0:56.6	into warm leads. So my topic is set. Think about all of the topics that you talk about on
1:02.8	podcasts. And that brings us to step two. What's a common question that you get when you talk about
1:09.1	your topic? If my topic is lead generation through
1:13.3	podcasts, there's a lot of questions that people might have. They might ask me, how does it work? What does
1:20.3	it mean? The question I get most often is how do you create a lead magnet? Take the time to write out
1:25.8	all of the topics that you talk about and then list out
1:29.1	some of those common questions that you might get for each topic. This is going to help you create
1:34.1	a lead magnet. So the third step is how are you able to answer those questions using a lead magnet?
1:40.9	First, let's talk about what a lead magnet is. Simply put, a lead magnet is anything you use to generate leads and a lead magnet. First, let's talk about what a lead magnet is. Simply put, a lead magnet is
1:45.2	anything you use to generate leads, and a lead is a person, group, or organization that may
	...

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