Selling to Podcast Hosts Instead of Listeners | Chris Williams

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 30 August 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/190 Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/190

Transcript

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0:00.0	You're listening to Podcasting Made Simple,
0:07.9	where we deliver weekly masterclass episodes
0:09.8	that help podcast hosts and podcast guests elevate their podcasting game.
0:14.2	I am your host, Alex San Felipe.
0:16.7	Today's episode features audio from a session of the latest PodPro's quarterly event.
0:21.3	To learn more about the speaker in this episode along with other helpful resources, including
0:25.6	the video version of this episode and links to attend next quarter's event, please visit
0:30.2	podpros.com slash 190. And now please enjoy today's episode.
0:40.5	So I'm recording a show with another podcast host.
0:43.8	At this point, I'm a couple hundred episodes in on my own shows.
0:46.3	I've had two podcasts, full runs at this point.
0:49.2	And it's been great.
0:50.3	But I hear the other host ask me a question and then say something like,
0:55.4	you know, I'm so glad you're on our show today because I was just one to ask you all these
0:58.9	questions. What a great opportunity to learn. This is actually what I'm trying to figure out
1:02.6	how to do in my own business. And all of a sudden, light bulb went off in my head and I'm like,
1:06.9	oh my gosh, I just wasted four years of my life. I'm doing it backwards.
1:12.1	So all of a sudden, I took out a whiteboard, and I just thought, I'm going to deconstruct
1:16.2	this whole podcast thing for just a minute here and see what's the fastest way to get
1:21.5	from meeting someone new in the podcasting world, a host or guest, and actually convert them
1:26.3	into a client.
1:27.0	Because as we all know,
	...

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