Selling Things Is Hard Until You Learn This

EntreLeadership

Ramsey Network

Business, Management, Entrepreneurship

4.7 • 4.4K Ratings

🗓️ 11 May 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

👉Help us make the show better! ⁠Take this short survey.⁠ If your definition of selling is broken, your business will suffer. In this episode, learn how to overcome fear, handle objections the right way, and start seeing sales as serving—not convincing. Next Steps: · 🎯 Figure out your business' next steps in a free consult call with an EntreLeadership team member: https://ter.li/cjk4u0 · 📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us · 📚 Learn about the EntreLeadership System™: https://ter.li/system-p · 💻 Get EntreLeadership Elite™ for your business: https://ter.li/elite-p · ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl · 🏢 Attend EntreLeadership Summit: https://ter.li/summit-leadership · 🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries-conference · 📖 Order Dave’s book Build a Business You Love: https://ter.li/b4kru2 Connect With Our Sponsors: · Go to Belay Solutions or text ENTRE to 55123 for their free resource! · Go to Christian Healthcare Ministries and use code ENTRE for a 50% credit toward your first month of membership. · Visit NetSuite today to learn more. Listen to More From Ramsey Network: 🪑 Front Row Seat with Ken Coleman 🎙️ The Ramsey Show 💸 The Ramsey Show Highlights 🧠 The Dr. John Delony Show 🍸 Smart Money Happy Hour 💰 George Kamel Ramsey Solutions Privacy Policy Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You know, most of us didn't start our business because we wanted to be salespeople.
0:09.6	We weren't dreaming of cold calls or pitchdecks.
0:12.7	We started our business because we had something real to offer.
0:16.4	We wanted to serve people.
0:18.2	Here's the reality, though.
0:19.3	If you don't learn how to sell, your business will die.
0:24.0	That's just how it works.
0:25.4	But it's amazing how many small business owners say, I'm just not good at sales, or I don't
0:31.4	want to be pushy.
0:32.8	They think sales means being slimy, manipulative, or talking somebody into something they don't need.
0:39.7	And if that's your definition of selling, no wonder you don't want to do it.
0:43.2	So in this episode, Entree Leadership's head coach, John Falcons, is sitting down with senior
0:48.2	vice president, Chris Campbell, to define what selling actually is and what it isn't.
0:53.9	Because if your definition of selling is broken, your business will suffer.
0:57.9	Let's get to it.
0:59.6	Chris, thanks for being with us today.
1:01.7	You've been here at Ramsey for how long?
1:05.6	Heading into 18 years.
1:06.9	18 years.
1:07.9	So like basically forever.
1:09.7	Yeah.
1:10.2	And I think the whole time you've been in sales,
	...

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